Born from a Love of Beauty. Built for You.

Hi, I'm Alycia — founder of A Leap Of Beauty, based in St. Louis, Missouri. My story didn't start in a boardroom or a beauty school — it started during a pandemic.

How It All Began

In 2020, when the world slowed down, I leaned into what I knew and loved: beauty. I was already a working makeup artist, and I started selling mink lashes as a way to keep creating and connecting. Then came the lip gloss — and it took over everything (in the best way).

What began as a pivot became a passion. Lip gloss gave me a way to express myself and, more importantly, to share something meaningful with others: the courage to take a leap. To try something new. To step outside the norm and bet on yourself. That's the heart behind this brand — and it's right there in the name.

Handcrafted with Heart

Every lip gloss we create is handcrafted with care and intention. We believe that what you put on your lips should feel as good as it looks — which is why we pour our time and love into every single product. From the formula to the finish, quality is never an afterthought.

For the Beauty Lover & the Boss

Whether you're treating yourself to a new gloss or building your own beauty brand, A Leap Of Beauty has you covered.

• Retail customers — Shop our curated collection of lip glosses, lashes, and bundles designed to elevate your everyday glam.
• Wholesale partners — We're your trusted wholesale lip gloss supplier, offering pre-filled, handcrafted glosses that save you time so you can focus on growing your business.

A Community of Beauty Enthusiasts

With over 70K followers on Instagram and a growing TikTok community, A Leap Of Beauty is more than a brand — it's a movement. Since 2020, we've been showing up for beauty lovers and beauty entrepreneurs who share our passion for bold lips, confident energy, and the belief that it's never too late to take your leap.

Thank you for being part of our journey. Whether this is your first order or your fiftieth, we're so glad you're here.

With love & gloss,
Alycia Jenkins
Founder, A Leap Of Beauty ✨